At the end of 2018 I was approached by Bradford on Avon (the town where I live) Town Council to design an image/ logo to head-up and be used throughout an initiative to bring more information to those that live here/nearby and the ever increasing tourist trade this beautiful town attracts. The project is called ‘explore BoA’ and culminates with a new website which will cover all things Bradford on Avon.
This historic town has many distinctive features so finding one to cover all bases was going to be difficult, so I thought that perhaps the logo itself ought to be something that can be explored. On my wall I have print by a friend of mine who is also lives in town and is a designer, Jenny Dack – and no matter how many times I tried to draw various architectural elements, this print of Jennys kept looking down at me, noisily, until finally I asked her if she would be happy to contribute, fortunately she was. A mix and match of many local ingredients later, we had a lively logo all parties were happy with, which has now gone on to adorn local signage, maps, flags, stationery and other paraphernalia used to promote tourism in our beautiful town.